Big thinking.
Made personal.

Senior strategy and hands-on delivery for ambitious businesses that want marketing to do more than look busy.

30+years’ combined
experience
£40mclient advertising
spend managed
2senior specialists,
always hands-on

You don’t need more noise.
You need the right move.

Mediafish is a Northumberland marketing and media consultancy. We bring together board-level marketing leadership and deep media expertise, then roll up our sleeves and make the work happen. No layers. No hand-offs. No off-the-shelf plan.

What we do

From knotty problem
to clear direction.

Start with one project or plug us into your team. We shape the right mix around your business, your audience and the result you need.

01

Marketing + PR

Integrated strategy, launches, customer acquisition, content, campaigns, PR and communications.

  • Go-to-market strategy
  • PR + thought leadership
  • Content + email

We can lead the whole programme or strengthen the team you already have, bringing senior thinking and hands-on support where it matters most.

  • Audience + market insight
  • Campaign planning + delivery
  • Press office + media relations
  • Launch + change communications
  • Community engagement
  • Performance reviews + next steps
02

Media

Channel planning and buying that puts your budget where it can work hardest.

  • Paid search + social
  • Print, OOH + digital OOH
  • Analytics + optimisation

We find the right places to reach your audience, negotiate the best value and keep every pound accountable from brief to final report.

  • Audience + channel research
  • Budget allocation + forecasting
  • Publisher + supplier negotiation
  • Display + digital video
  • TV, radio + podcast advertising
  • Campaign tracking + reporting
03

Brand

A sharper position, stronger story and clearer experience across every touchpoint.

  • Positioning + narrative
  • Brand refresh
  • Messaging + experience

We uncover what makes your business distinctive, then turn it into a useful system your team can apply with confidence.

  • Discovery workshops + research
  • Purpose + value proposition
  • Tone of voice
  • Visual identity direction
  • Guidelines + team toolkits
  • Rollout support across channels
04

Growth

Practical ways to turn attention into action, then keep improving what works.

  • Funnel optimisation
  • Retention + referrals
  • Measurement + testing

We look across the customer journey to spot missed opportunities, prioritise the changes worth making and learn quickly from the results.

  • Customer journey mapping
  • Opportunity sizing + prioritisation
  • Landing page experiments
  • Onboarding + CRM journeys
  • Partnership + advocacy ideas
  • Dashboards + growth forecasting

Selected work

Good work should
go somewhere.

We connect the creative idea to the commercial objective — and keep sight of both all the way through.

UK-wide rollout

Launch + adoption

Turning a platform launch into a nationwide habit.

A phased two-month launch across Army and RAF sites, powered by local ambassadors, retail partnerships and practical incentives.

5UK regions
70%usage in six months
NationwideArmy + RAF sites
Visibility → opportunity

Integrated marketing

Making visibility commercially useful.

For a local video production company, we joined up PR, website, social, content and lead generation — helping turn a stronger profile into genuine new business.

2-yearproject secured
1joined-up strategy
Newbusiness generated

How we work

A straight-talking
route to growth.

We start with the business problem, not a favourite channel. That keeps every decision useful, proportionate and measurable.

  1. 01

    Get clear

    Agree the business objective and what success really looks like.

  2. 02

    Know who

    Understand the audience, their motivations and where attention lives.

  3. 03

    Choose well

    Build the channel mix, creative approach and budget around the goal.

  4. 04

    Make it happen

    Deliver, measure, learn and improve — with senior people doing the work.

Ideas worth sharing

Useful thinking.
No waffle.

Practical perspectives on marketing, media and growth—written for busy teams who want clearer decisions and better results.

Marketing strategy · 6 min read

Five questions to answer before you plan another campaign

A practical check to make sure activity is tied to the audience, the commercial goal and a result you can actually measure.

Read the article ↗

Media planning · 5 min read

How to make a modest media budget work harder

Why focus, sequencing and useful measurement usually beat trying to appear everywhere at once.

Read the article ↗

Brand · 5 min read

Brand refresh or full rebrand: which do you actually need?

A straightforward guide to recognising whether your brand needs sharpening, rebuilding or simply using more consistently.

Read the article ↗

Who we are

Hello, we’re
Gemma + Will.

We’re a husband-and-wife team based in Northumberland, combining senior marketing leadership with specialist media and advertising expertise.

We’ve spent our careers inside start-ups, scale-ups, network agencies and FTSE 100 businesses. So you get thinking shaped in the real world — and direct access to the people doing the work.

Gemma Page, Managing Director of MediafishGemma PageManaging Director
Will Page, Media Director of MediafishWill PageMedia Director

Nice things people say

“A rare marketer who combines high-level strategy with data-driven execution. Her work directly fuelled our growth.”

Mark McElvanneyChief Experience Officer, IE Hub

“Gemma really is a dream to work with. She understands what needs to be done to get results.”

Kathryn ChadwickCo-Director, Front Door Communications

“A real talent in the marketing space, with a genuinely creative approach and a gift for building strong relationships.”

Dean TranterFounder, Good Good Double Good
1 / 3

Got something in mind?

Bring us a challenge.

A launch, a growth target, a brand that has lost its way — or simply too much to do and not enough senior hands.

Based in Northumberland. Working with good people everywhere.